Background information
Name to incorporate in the logo
Albert
Slogan to incorporate in the logo
Description of the organization and its target audience
Albert brings personalized and differentiated learning to all academic areas in grades 6-12. Our digital curriculum focuses on engaging practice questions with detailed explanations to accelerate student learning and provide educators with data to maximize their impact.
Industry
Education
References
Attachments
Other notes
We are looking for a typographic mark. No iconic mark is necessary as we want to explore purely typographic approaches. No references to Einstein because we are not legally allowed to make references to his likeness.
The logo must be designed to be displayed within our existing web application at https://www.albert.io. In other words, the color and design cannot clash with our existing design aesthetic and should naturally fit into it.
Please review this ENTIRE design board before submitting a concept: https://projects.invisionapp.com/bo…TBF8RQYGS/
The typographic logo should be a bespoke type and not use an off-the-shelf typeface. We also want to see some concepts where each letter has some kind of educational twist (in both all caps and all lowercase variants) in addition to more simple and minimalist type options like what we currently have.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.