Background information
Name to incorporate in the logo
phyto-x
Slogan to incorporate in the logo
A sea change in aquaculture health
Description of the organization and its target audience
phyto-x is a biotechnology company that focuses on the use of special small algae to improve the health of aquaculture species, especially fish.
Industry
Medical & Pharmaceutical
References
Attachments
Other notes
Company colors:
• Primary color: Green (Hex #119B92)
• Co-primary/secondary color: Blue (Hex #1E6C8E)
Company “personality”:
• Confident, trustworthy, competent, calm, positive, progressive, healthy, environmentally responsible, expanding to new frontiers
Logo characteristics:
• Should use the writing “phyto-x” (small caps).
• Can be either a wordmark, symbol/brand mark or combination. No letterforms.
• Should be simple, highly stylized.
• Should pick up on the theme of algae (green) and the sea (blue) as well as their combination, possibly through a gradient? May - but doesn’t have to - pick up on the theme of a wave. Other suggestions welcome.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.