Description of the organization and its target audience
We are an automotive shop located in Big Bear Lake Ca, the beautiful mountains. We are one of only two BOSS snowplow distributers/installers in Ca. Its a big deal for us. We target anyone who lives in the snow
Since we live in Big Bear and our current logo is a bear in Knights armor I' like to keep with the bear theme. I was thinking of having a chubby bear sticking his head and one arm out the window , driving a Boss Snowplow through snow with the snow coming up the sides. I'm a chevy person so have it like a red chevy looking truck with a Boss plow on the front. This logo is to merge Knight's Automotive with BOSS Snowplows. Wed like it to be fun that both kids, male, and female would wear.
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