Background information
Name to incorporate in the logo
Rookie's Edge
Slogan to incorporate in the logo
Description of the organization and its target audience
Rookie's Edge is an innovative brand aimed at empowering individuals interested in the stock market, regardless of their current knowledge level. From beginners who are just starting to learn about trading and investing, to seasoned professionals looking to refresh their skills or gain new perspectives, Rookie's Edge provides valuable resources for everyone.
Rookie's Edge's product line includes high-quality educational flashcards and potentially trading logs, all designed to make complex stock market concepts more accessible and easy to understand. Each product is meticulously crafted to deliver clear, concise, and actionable information, allowing users to learn at their own pace and apply their knowledge in practical scenarios.
The brand embodies a spirit of continuous learning and growth, acknowledging that everyone starts as a "rookie" and that there's always an "edge" to be gained in the ever-changing landscape of the stock market. The audience of Rookie's Edge is motivated, ambitious, and eager to learn. They range from young adults starting their investment journey, to working professionals looking to maximize their portfolio performance, and even experienced investors seeking to stay sharp in their understanding of the markets.
Industry
Retail
References
Attachments
Other notes
I'm looking to create a dynamic and visually engaging logo that embodies the spirit of our brand, Rookie's Edge. Our brand is all about providing people of all skill levels with the tools they need to succeed in the stock market, so we want a logo that represents empowerment, growth, and the pursuit of knowledge.
A key aspect of our brand is the concept of the 'edge'. We want to convey the idea that our products give users an advantage or 'edge' in their stock market endeavours. This can be symbolically represented, perhaps in the form of a blade or an upwardly inclined line, signifying upward growth and progress.
Our target audience is diverse - ranging from young adults just starting out, to working professionals looking to upskill, and even seasoned traders. Therefore, the design needs to be professional yet approachable, innovative but not overly complex.
Lastly, while our current product line revolves around educational flashcards, we have plans to expand into other tools like trading logs in the future. As such, the logo should be versatile enough to represent the broader brand and not solely associated with flashcards.
Remember, our goal is to make the complex world of stock market trading more accessible to everyone - we hope our logo can reflect this mission.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
The stamp-like design looks really clean here, especially with the font of the name.