Background information
Name to incorporate in the logo
Indago Capital
Slogan to incorporate in the logo
Description of the organization and its target audience
In Latin, Indago means "to search, to investigate, to track down". Indago Capital is a data-driven asset manager investing in structured credit markets. We search, investigate, and track down information to a granular level, then leverage proprietary technology frameworks and invaluable human judgement to decipher the opportunity embedded in the raw data.
The audience is institutional financial firms such as banks, pension funds, insurance companies, family offices and financial professionals. It is not a consumer facing brand but is looking to target these institutional businesses.
Industry
Accounting & Financial
References
Attachments
Other notes
Maybe the colors can be a play on “indigo” (staying with the blueer end of indigo rather than violet end).
Fonts expressing modernity and energy versus more serious association with credit.
Graphic play on the word “tracking”, data.
Brand vocabulary / keyword: data-driven
Brand positioning / consistency: structured products, asset-backed, collateralized credit, etc.
Shading in logo and/or template design to reference credit hierarchy or capital structure
Round or square forms for graphics and general design with look being clean
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Clean look, smart link to M and W and worm together