Background information
Name to incorporate in the logo
Docker
Slogan to incorporate in the logo
Description of the organization and its target audience
PROJECT IN BRIEF
Docker is an open-source engine that allows any application or service to be deployed as a lightweight, portable, self-sufficient container.
LONGER DESCRIPTION
Standardized shipping containers have revolutionized transportation. Any cargo--from soy beans to sports cars--can be packaged in the same basic container and move around the world, without modification or unpacking, as the container moves from rail to road to the open sea.
We set out to do the same thing for code.
Docker is an open-source engine that allows any application or service to be deployed as a lightweight, portable, self-sufficient container. Docker containers can encapsulate any payload, and will run consistently on and between any server with a modern Linux kernel. The same container that a developer builds and tests on a laptop will run at scale, in production, on VMs, bare-metal servers, OpenStack clusters, public instances, or combinations thereof.
Industry
Internet
References
Attachments
Other notes
ANALOGIES/ THOUGHTS
-shipping containers: self contained, easily move anywhere in the world, between ships, trains, rail.
-Can show containers on their own, containers moving between modes of transport, or containers holding a wide variety of materials
-gantry cranes: the things that move modern containers (and kind of look like animals)
-Russian Nesting Dolls (matryuskas): containers inside of containers
-tessellations: simple images that interact consistently to form something interesting
-dockworkers
-a gantry crane altered to look like an animal see http://vimeo.com/80543
-interlocking toys (e.g. quercetti octopi)
-honeycombs
-waterbears (tardigrade)—small, tough, self contained, can work/survive in almost any environment
AESTHETICS:
Should fit with the general open source aesthetic—friendly, fun, playful, colorful. Should be something that a developer would want to wear on a t-shirt.
Given the prevalence of animal (hadoop, python, mysql, hive, SUSE, Mozilla, go, firefox, linux, PERL) and abstract human (drupal, basho, red hat) logos in Open Source, this may be an area to explore.
Should not look too corporate. Should not look like IBM, NetApp, Microsoft, VMWare, etc.
The goal for open source docker is to appeal to developers, devops types.
For more examples of open source logo's, please see
http://salon.io/mrp/typical-open-source-logos
For inspirational images, please see:
http://salon.io/mrp/images-for-inspiration
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.