Background information
Name to incorporate in the logo
Fletch & Co
Slogan to incorporate in the logo
Curated Finds
Description of the organization and its target audience
Fletch & Co is an ancillary business to our interior design business (i.e., Moonwater Design). Fletch & Co will be a retail/online store that sells an eclectic mix of new, vintage, and antique decor, artwork, and furnishings. Our items are curated, meaning we meticulously select all our products for uniqueness - that is, we don't stock a lot of multiple items that we simply bought wholesale from suppliers. Our prices aren't for the ultra budget-conscious, but they aren't out of reach for average folks who appreciate quality, unique finds.
Our Moonwater designers select the ever-changing Fletch & Co items/inventory for placement in design projects (residential and commercial), and we also offer the items directly to discerning customers who have their own awesome design eye as well.
Industry
Art & Design
References
Attachments
Other notes
We're not looking for cutesy designs, but also aren't keen on formal, stuffy logos either. We prefer a classic, comfortable look with an element that sets the design apart and elevates it to make it memorable. While we want a higher-end look, we want it to feel approachable, not exclusive or stuffy.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.