Background information
Organization name
Anna Netrebko
Industry
Entertainment & The Arts
Description of the organization and its target audience
The “Diva Assoluta del Mondo” (Opera News), Anna Netrebko is Universal Music’s best-selling soprano, with more than 4.3 million sales worldwide.
Her long-awaited new studio album, “Verismo,” presents Anna at a new stage in her career — artistically and creatively at the peak of her powers, and reaffirms her status as one of the leading opera singers of her generation.
Content details
Description
We are delighted to announce a special competition to celebrate this unique artist and her landmark new recording. In Act II of Giacomo Puccini’s world famous opera, Tosca, the heroine’s great aria begins with the famous words:
“Vissi d’arte, vissi d’amore.”
The iconic phrase introduces us to one of the best-loved arias in the repertoire: “I have lived for art, I have lived for love.” This is the spirit of “Verismo” and Anna herself.
Deutsche Grammophon in cooperation with 99designs are looking for an illustration of these famous words as a key visual for the communication of this album via all social media and online channels.
The words “Vissi d’arte, vissi d’amore” can be designed and interpreted as the illustrator prefers, whether hand-drawn or rendered entirely digitally or a mix of both. We are searching for the best and most innovative approach to capture the feeling of Verismo and these words. The winning design will be chosen by Anna
Netrebko personally.
Participants should feel free to add illustrative elements to the visual interpretation of the text.
References
Other notes
IMPORTANT!!!!
THIS IS NOT AN ALBUM COVER CONTEST! The client is searching for an illustration that is part of the promotion that goes along with the release of the new album in September.
We are looking for a design in a POSTCARD format (4.1in × 5.8in / 105mm × 148mm) which may later be adopted to the specific needs of different communication channels, especially social media (e.g. Twitter, Facebook, Instagram, etc.).
Your final design should include an additional version as a vector-based graphic which ideally can also be used to create short animated gif formats.
The contest runs from 18 th - 30 th July. Expect the winner to be selected in the following week.
We wish all participants the very best of luck and creative ideas for the design of this Anna Netrebko / “Verismo” key visual!
Contest deliverables
Digital design
Final files
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