Title and author
Title
The Second Mouse Gets The Cheese
Author
CHAD C BETZ
Photo of the author
Author biography
Chad C. Betz is a financial services executive with over 20 years of experience, a keynote speaker, and an author. He has advised CEOs and coached business people. Chad holds a Master’s Degree in Economics.
Chad is also a martial artist with black belts in two nontraditional styles and is currently studying Goju Ryu.
He is a husband and father of two plus an overweight, prematurely gray dog that reminds him of himself.
Description
Genre
Non-fiction
Book description
Have you ever hit stumbling blocks that have damaged your confidence? Do your goals seem out of reach, or do you feel that life is passing you by? You may not have been the early bird that got the worm, but you can be the second mouse who gets the cheese!
This book is different from most goal-setting books. It emphasizes the importance of self-reflection to confirm you are following your goals, not the goals thrust upon you by the influencers in your life. It also provides a pathway from ideas, through actions, to results. You will get the tools, motivation, and guidance to find new levels of success. You can avoid the traps and get your reward!
Target audience
People 40 to 60 who feel that they have not achieved their goals.
Physical book details
Book cover type
Paperback
Front cover
- Title
- Author’s name
- Subtitle
- Tagline
Front cover details
Avoid the Traps and Get Your Reward
Setting Goals
Taking Action
Building Relationships
Achieving Success
Back cover
- Blurb
- Publisher’s details
- Price
- Barcode/ISBN
- Testimonial
Back cover details
Leave space for the barcode, testimonials, and publisher info.
The price is $14.99
Spine
- Title
- Author’s name
Spine details
Book publisher
Lightning Source / IngramSpark
Ebook details
First page
- Title
- Author’s name
- Subtitle
- Tagline
First ebook page details
Avoid the Traps and Get Your Reward
Setting Goals
Taking Action
Building Relationships
Achieving Success
Last page
Last ebook page details
Ebook publisher
Don’t know yet
Visual style
Design inspiration
Colors to explore



Other color requirements
Creative vision
Style attributes
Design needs
The concept of the second mouse gets the cheese is that the first mouse gets stuck in a trap and the second mouse gets the cheese. I would like a playful image that portrays that. On the cover, I would like the title and subtitle and below that the tagline of the four bullets mentioned in the sections above. On the back cover, I would like room for testimonials. I included an image from my upcoming podcast to show my thought process. The cover doesn't need to match this.
What to avoid
Files
Stock images
Client allowed the use of stock for this contest.
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Attachments
Contest deliverables
1 x Physical book cover
Winner of this contest
1 x Ebook cover
Final files
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