We're in the process of setting up a moving company in Turkey. Moving a house is one of the most stressful experience for the homeowner and there're a lot of quality issues in the industry. Our value proposition is hassle free move. We differentiate ourselves with quality, diligence in every step of the move process (packing, loading, moving, unloading, unpacking, cleaning etc) and warm customer relations with trained personnel.
Target : We would like to set up a strong, friendly brand and boost word of mouth effect. We will educate and consult people in moving process due to its rare frequency in our life since most of people have lack of planning and packing skills. Transparency in service and pricing is key.
Taxi Analogy :Taxi is not big to locate stuff, but there is no need analogy to something big can get all the furniture etc. The problem is quality of service, damaged stuff etc. In Turkey taxi represents some sort of quality of service. You call, you give direction easily, it takes you where ever you want. We will commit to our customers that "Your stuff will have taxi's comfort."i- Company name is " EşyaTaksi "- "eşya" means "all items, furniture in the house to be moved" and "taksi" is "taxi".
ii- The logo should have the following subtext "özenli taşınma" for our value proposition (means "Care moving")
iii- The logo should have a unique icon that reflect quality.
iv- The color set used should be vivid, eyecatching. (not more than two or three color) For us, truck dressing is key. We'll use this logo and colors in truck dressing. Hence it should be easily used.