Design mistakes to avoid

There is never only one right design solution, but there are many design practices that are generally frowned upon in the design industry that will make any design look unprofessional. Read more about them below

1. Poorly executed gradients

It’s a common mistake to overuse gradients when learning how to use vector graphic programs, but it’s important to know that extremely eye catching gradients are less popular due to the influence of flat design, If you do use gradients, make sure they are well-executed and relevant to your design.
Learn more about gradients here.

2. Outdated effects

Effects in Microsoft Word like dramatic drop shadows and bevel and emboss were very popular in the 90’s. Today they look amateurish and outdated. 
Read more about how branding aesthetics have changed here.

3. Raster images in logos

Raster images like photographs should never be used in logos. Logos need to created with vectors so they can be scaled to the size of a billboard or flexible across different mediums. It’s fine if your design is inspired by your own photo, but it’s not considered professional to use it as is in your logo. 
Read more about when to use vector or raster images here.

4. Poor font choice

There are several of fonts that are universally hated by most design professionals, and they shouldn’t be used in your designs. Learn them all here.

5. Bad color combinations

It’s essential to understand color theory so you can create custom palettes that are visually pleasing instead of clashing like the design on the right. Learn more about color theory here.

6. Lack of hierarchy

Lack of hierarchy will confuse the viewer, and result in a messy-looking design like the design on the right. Learn more about hierarchy here.

7. Forgetting to kern track and lead

Kerning, tracking and leading are the final refinements that make any design look polished and easier to read. Learn more about them here.