This branding concept for NUQI Vodka was inspired by the elegance and geometry of Art Deco design. The goal was to create a luxurious, modern identity that reflects sophistication while maintaining a clean and minimal aesthetic. The custom typography uses elongated, parallel lines that suggest refinement and balance, while the symmetrical decorative mark adds a sense of structure and prestige. The use of gold accents on a soft, matte background elevates the premium feel of the product, making it visually striking on shelves. This design blends traditional luxury cues with contemporary minimalism to appeal to high-end consumers and communicate quality and class.