Residential Construction Company focusing on New Home Construction, Renovations, & Small Projects. Target audience are those aged 25+, both male and female, looking for small renovations (i.e., kitchen remodel), concrete work, a new build, etc. Most likely college-educated with disposable income for the work. Should also be appealing for investors (premium). Values are: hard-working, customer-centric, honesty.

The idea of this design is a cowboy doing a rodeo with one hand holding a hammer.