In my logo design for the Pocket Grill I set out to create a modern, clean, and sturdy look.

I loved the negative space and angles in the photograph the client submitted so I digitized this into a sturdy looking geometric symbol. I chose black and light stone grey to make the bold lines pop.

I used the typeface Proxima Nova Extra Condensed (semibold) for its hard modern edges and to match the elongated shape of the Pocket Grill symbol I created.