The choice of font is crucial in conveying the personality of your brand. Since it's a coffee-related logo, you might have opted for a font that exudes warmth, sophistication, and a touch of rustic charm. Serif fonts are often used in coffee-related designs because they can convey tradition and quality. Alternatively, a script font could add a sense of elegance and a personal touch to the logo.
The color of the typography also contributes to the overall design. Common choices for coffee-related logos include earthy tones like brown or even black for a classic and sophisticated feel. The color of the text should contrast well with the background and any other elements in the logo to ensure readability.