My design task was to create a design for a 100% natural product increasing resistance. The main assumption was to use Pantone 7408 C colour in the packaging design and to show the naturalness of the product. The packaging box design was to fulfil the connection mix between a natural remedy and a medication.

Immun Kraft (English Translation: Immune Power) is a throat spray that empowers your Immune System. Manuka Honey, Vitamin C and Propolis are ingredients known for strengthening and supporting your health. It‘s a natural remedy almost like a medicine.

Consumers that are health conscious and prefer more natural-based remedies/medicine. Age: 30+, Mostly Female, Income level: slightly above average