The overall composition of this design evokes trust, sophistication and innovation. The concept for the icon began with the idea of a cross hairs, a tool used to aim with precision, aiming at the moon. The overall shape of the logomark also resembles a compass, which reinforces the idea of being pointed in the right direction. The wordmark is kept simple to convey a sense of trust.

Your clients will trust Moonshots to point them in the right direction, to help them aim high and shoot for the moon.