Circle at the center of logo : sharp focus on consumers. They're at the center of everything.

This circle at center surrounding by 120 connected dots that represent more than hundreds of metrics of all the process that gives input to consumers.

Color iterations:
-single white logo on blue/green background that took company website as reference.
-black / white shading logo to give example if logo put on black/white medium.
-blue/green shading logo on white background. Take requested colors from the brief.
-More colorful logo to represent all different input or process on each dot/circle. Each color can represent all different process/algorithm/calculation. All colors turn into white at center as to harmonize input and easier for consumer to make decision.

On most logos, the circle at center always in brighter color than other colors around. This is to show the bright expectation on consumer mind/brain/thinking/behavior with all the input they get from the all the process.