Logo suite for a family-friendly boutique vacation home in Hampton Beach managed by Stay at Our Haus.

The client envisioned an organic, masculine logo with a heritage element that will enable the brand to grow its customer base.

Their target audience are families with children looking for an elevated space where they can enjoy their vacation and create memories with their loved ones.

🌊 I came up with a beachy design that features a nautical rope & knot. It utilizes hand-drawn type for a human touch and a welcoming vibe, which is enhanced by the channeling of vintage designs that evoke nostalgia.

The color we decided on is red, as it helps Anchor Haus stand out from the competition – beach homes that mostly use muted shades of blue and yellow as their primary colors.

Once the main logo was finalized, we developed the concept to create submarks - wordmarks and monograms for use in different contexts.