Subtle fingerprint background provides texture whilst the company list of acquisitions is unobtrusive but still legible. The strapline is minimal but positioned in a prominent position, it is a bold statement and the main AIC logo is encapsulated in the only white space on the page, making sure it stands firm as a reliable brand. The finishing touch is the '2019', gradient taken from the company brand swatches gives it an energetic feel and a subtle blend with the acquisitions list highlights depth to an otherwise flat design.