In my attempt of tackling the House of Ruff logo design, I decided to focus on bright colors and overlapping elements. I mixed bold and thin type to represent the variety of breeds and personalities the house of ruff is accustomed to. I also stuck with a retro-minimalist feel to represent the hometown of Dallas, Texas and Its ever-changing and advancing design language. The logo I have designed is adaptable for any space and medium, I have mocked-up examples on a t-shirt and business cards. Thank your for your consideration! (the slogan and established date on the shirt is just a placeholder)