✅Meaning:
The shield element represents strength, protection, and empowerment, aligning with the brand’s focus on fitness and health. The bold font adds a sense of reliability and professionalism.

✅Design Process:
I started by brainstorming symbols associated with fitness, such as shields and weights. After multiple iterations, I combined a minimalist shield icon with strong typography. Orange was used to emphasize energy and vitality.

✅Result:
The logo effectively positions the brand as trustworthy and dynamic, appealing to fitness enthusiasts looking for high-quality products.