The objective when making this brand is that it adapts to the client's need and the concept that he wants to generate. I used a line between the two words as a "rule", placing only the centimeter lines in front of and behind the words. I was looking to do something aesthetic and geometric, in order to make it a versatile and easy to understand logo. In addition, the versatility of the logo allows it to be used on the website, printed on clothing or printed on paper, such as labels or cards. The shape of the logo allows it to be visible in reduction, so it will have no problem when used as an application icon.