Korean skincare business that provides easy access to Korean skincare (which can sometimes be confusing from the outside looking in). A brand that stands for self-love, self-care, inclusivity and arming yourself with the knowledge of your own skin. Stand-alone store based in Kuwait, a website, and a recently launched app that services the Gulf region with accessible, affordable, and effective skincare. Recently changed business practice to aim towards more minimal and sustainable packaging and practices. A woman-owned and operated brand.