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How Chocotaku started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Healthy portions of all-natural chocolates for kids
What industry do you think your business is most related to?
Food & Drink
pbskids.org is a good source of inspiration. It is a little more colorful than I like but is clean, non-corporate looking and showcases the key points of interest.
Chokotaku is a set of all-natural chocolate products aimed at kids 6 and older. Chokotaku is also the name of the dragon which is the face of the product. The brand is meant to teach kids how to enjoy healthy portions of really good quality chocolate.
The home page is a way for people who land on it know what the company is about, that the site is a repository of chocolate knowledge and most importantly, how to buy the bars.
I am picturing a page where the logo is displayed prominently at the top, the background is a simple illustration of a cacao tree or a farm in colors that are kid-friendly and the dragon featured prominently as the person "talking" to the kids.
The page should be clean, and kid-friendly. I would prefer not having a traditional corporate look of blocks of information.
I am also hoping to include some level of games into the page - kids collect points based on the number of bars they buy, for answering questions, for voting on a charity that will get a portion of the profits in that period etc. So, the homepage should indicate the ability to get points for things.
In short, home page should display the following:
1. Details about the bars
2. About Chokotaku the dragon and his travels
3. Information for parents
4. Answers to quiz questions (which are on the bars) and more quiz questions about chocolate
5. Points etc
6. Link to information about what is real/good chocolate
7. Link to blog
8. Display charity of the previous quarter and ability to vote for the next quarter
I have attached the logo, a picture of the dragon, a banner that was created in a previous website design, and a powerpoint slide which lists the key pieces of information that will need to appear on the page. I have also attached a picture of a cacao tree for inspiration.