mjs27 needed a new web page design and created a contest on 99designs.
A winner was selected from 38 designs submitted by 11 freelance designers.
PrettySexySkinny.com
We sell a comprehensive weight loss program for women (ebook package) and need a website designed for our members-only blog section or "VIP Club" which will contain both written and video posts on a variety of topics from our program. Our target demo: women ages 18-40.
The design should be elegant, feminine, fun and unique while remaining simple and clean. It also needs to work well with our brand logo and theme. Less is more. The blog needs to be easy to navigate but visually appealing enough to compel customers to come back on a regular basis.
No
-- It's a members-only blog for women so the design should be feminine, elegant, sexy, and easy to navigate
-- Pink is our primary color in our logo and ebook cover and the design should integrate the same pink shades
-- Our logo, slogan, as well as the blog title "VIP Club" should be clearly visible on the blog
-- Our spokeswoman's pictures can be used as well as various custom-made illustrated mascots based on her image
-- Ask Shannon & Girl Talk pages can be the same basic design, essentially just like the home page blog posts but showing the featurette videos instead
-- Downloads & Shop pages can be basic, mostly displaying links to download files or to other affiliate pages
-- I've attached a design mock up that I threw together using zuzkalight.com/blog as a template... just an example and obviously not enough contrast & visually may not work but feel free to improve upon it if you want... by NO MEANS does the design have to look like this though!!
Home -- This page will be the main page of our blog with a Welcome heading and intro video. Also will list the the blogs posts starting with the Most Recent or Latest Posts.
About -- More detailed info about the Pretty Sexy Skinny (PSS) program and also about Shannon our spokeswoman. The Who/What/Why?
Ask Shannon -- Regular featurette where our spokeswomen answers frequently asked questions regarding the PSS program (fat loss & fitness) in short video posts
Girl Talk -- Regular featurette where our spokeswoman answers frequently asked questions regarding more personal topics dealing with a wider array of women's issues in short video posts
Downloads -- Area where members can download the PSS guide pdf files, video files, and PSS mobile app
Shop -- Area where members can purchase nutritional supplements, workout equipment, and upgrade to accelerated programs
My Account -- Area where members can change membership info, passwords, etc.
Support -- Area where members can contact customer service or technical support if that have any problems or questions
Avoid any over-complicated, too distracting, or unfeminine designs. The focus should mainly be on the blog posts which should be very easy to navigate and follow, just like the headings.