"Mood Lube" is intended as a social lubricant.
A social lubricant is any food, beverage, drug or activity that helps people feel more comfortable in social occasions.
I'm not after a traditional wine logo, with a picture of vineyard and highly stylised fonts - stay well away from that cliche. I want the brand to appeal equally to men and women - therefore I do not want an overly feminine or masculine appearance.
For a man or a woman, young or old,.......with inhibitions gone, someone can be the witty or playful person that their shyness normally prevents. The person lets themselves go, can laugh and chat, express opinions and argue a case, can dance and sing and not have to be on one’s guard about what to say or how to say it.
Words that reflect the Mood Lube brand are:
Exciting, fun, playful, cheeky, happy, confident, empowering, uninhibited, contemporary, sophisticated, stylish, witty, savvy, daring, energetic, fashionable, fun loving, flirty, distinctive.