See below for an update to all contributors I wrote earlier today.
Hi everyone - thanks again for all your ideas and contributions. I wanted to share some reactions I have had by watching your contributions.
1. None of the ideas reflects the reason behind the name, i.e. the hands-on nature of the coaching. Ideally, I would like someone to see the logo and the name and have a sense of the reason for the name.
2. This made me wonder whether I was being too esoteric with the name. If you guys could not reflect it in the logo after reading the brief, then maybe I am expecting too much from the average customer to also understand what I mean to reflect with the name.
3. In addition, a couple of the early designs of your logos reminded me of the logo of a super hero. This, in turn, made me wonder whether I should change tack and move away from the hands-on part of the coaching and towards the outcome of this particular style of coacing, which is to help people discover the swimmer that was dormant inside them.
4. Hence the concept of "Super Hero Swimming" or "Super Hero Swimmer" was born. I gave some of you that feedback in order to see where that idea could go. Hence you may have noticed it pop up in some of the logos.
5. Extending the concept also gave me the idea of a tag line along the lines of: "unleash/release your secret/hidden potential/power" or more simply "Unlock your secret power".
From my perspective, this new direction is something that people will understand inherently, without the need to explain what the hand made or hand held component reflected in the old name referred to.
I am willing to change the name of the business to "Super Hero Swimming" or "Super Hero Swimmer" and use a tag line which builds on the idea mentioned above.
I can also see how this could be a neat branding by using bold colours and I think this could be a concept that would resonate with people.
I know that this is a departure from the brief, but would you mind building on that idea? If this is asking too much, I apologise and thank you for your time and trouble.
I hope you understand this and therefore don't mind the change in direction.
I have a life-long passion for swimming. Some years ago I discovered something called the Total Immersion (TI) approach to swimming. By following this technique and adopting this style, my own swimming was transformed. I am so passionate about TI, that I recently completed a TI swimming coaching course.
"Hand Made Swimming" is my passion project. It is a swimming coaching business - based on TI. I will coach individuals and small groups. My approach is to start with their swimming objectives, then do a video analysis of their current swim style (see an example here: https://www.youtube.com/watch?v=FiPpiC0629I, then match them to one of five different programs - depending on their baseline ability. Then we follow the program and the student has swimming homework. Some programs run over a weekend and some run over a month, with one hour per week sessions. Follow-up depends on their progress.
One of the things that make the TI approach different is that coaching is truly hands-on: the coach is in the water with the student (see the photos for examples of coaches in the water with students). This is the inspiration of the name of my coaching business - as opposed to traditional swim coaching where the coach stands on the side of the pool, in the TI way, the coach is in the water with the swimmer and they use a teaching technique called "Helping Hands" which is a fantastic way to help new swimming students.
For a high-level summary of TI see this page http://www.totalimmersion.net/about
TI is also called effortless swimming or perpetual motion swimming because the distinctive style of swimming looks so effortless. See here for a demonstration: https://www.youtube.com/watch?v=hC8ZZZhabp4
For a before and after video see here: https://www.youtube.com/watch?v=_FrSTJLN_CY
Here is a story of a swimmer who adopted the TI approach and the outcome https://www.youtube.com/watch?v=0buHS9n_gR0
Here is a nice video demonstrating a video analysis of a before and after TI swimmer https://www.youtube.com/watch?v=82kycjcg4EY