We are looking for new banner graphics, 2 looks- one for a technical audience and one for a business audience- that tell our story-graphically. These will be used for tradeshow graphics and advertisements.
I have attached our existing banner graphics for your review. We are keeping the same overall brand, but would like to have these graphics do a few things differently:
We would like a white or light grey background (not blue or orange) using the blue and orange for lines, images and text.
For the technical audience:
We like the engine graphic, but are looking for an update to the overall look that includes:
Title: iText 7
Tagline: The Power of PDF
Wording to come (based on image)
Engine that includes the idea of "plug in" for more power (to other programs) as it integrates into other systems. Also adding the idea of efficiency for large amounts of data.
The engine turns large amounts of data (the binary on the left in our existing image) into PDF (image on the right of our existing banner) and allows for code inspection (up to you to show this- a magnifying glass over the pdf icon might be enough), high and low level API editing (which means that you can change the background or the text for editing, up to you to show in graphics) and now offers additional add-ons (explained below).
Keep the icons on the bottom for Java, .Net, Android etc- but they can be moved
Add ons: Please create an icon for each of these names: (explanations for you are in parentheses)
pdfSweep (a way for you to remove sensitive information from a PDF like your social security number)
pdfCalligraph (this allows for non latin languages to be supported and understood as text in PDF, i.e. Hindi, Chinese, Japanese etc.)
pdfInvoice (is a way to create PDF invoices to replace paper ones)
pdfCheck (is a way for developers to see how a PDF is built)
For Businesses: Something that would replace the pdf usability images we have now, and include the icons from the add ons’ above.
For businesses we want to communicate that:
PDF has evolved, iText 7 is the power of PDF (the most powerful tool for PDF creation/manipulation)
iText 7 Core offers a powerful platform (or engine) that can plug into other applications to digitally transform your documents.
The Add-ons are available on top of the Core (perhaps surrounding the core? Beneath the core?)
For your knowledge, I have attached a high-level text draft of these things so that you can see BR-iText 7…
Please let me know if you have any questions!