ISO of a FRESH professional branding design template set for signs and flyers for a student housing company. These templates should be designed to create one cohesive, recognizable feel with our main logo and product offerings.
It’s important that we encourage a strong branding image for our company, and that each piece allows for a clear identification of who we are, with a stand-out message. We need cohesive design templates created for the following:
1.Bootleg yard signs (24” wide x 18” tall)
2.Property (Directional) Signage (4x8’ both portrait and landscape)
*Requirement: Each template design needs to be a .psd file handed over with layers so that it can be edited in Photoshop elements to change out wording, incentives, images, etc.
The elements we are looking for in our design work include: signs are to be easy to read while driving by (high contrast colors, optimally legible typeface), simple, basic message, eye-catching, cohesive branding, fresh and professional.
Components required in all designs:
I.Phone number: 410-749-0010
IV.EHO Logo (placed discretely in a bottom corner and have low contrast with the background). This can be found online in various shapes, sizes and background colors. (Equal Housing Opportunity)
CREATE 2 SIGN DESIGN TEMPLATES:
a.Sign template: 24'' wide x 18'' tall yard sign
i.The message needs to be editable (large in the middle with blank space around it)
ii.These need to pop out since people will see them when driving by. Bright, Vibrant & Easy to read.
iii.Very little text
1.Message example: “Now Leasing” or “Tour Today!”
2.SIGNAGE: PROPERTY SIGNS
a.Sign template: Design both a landscape and portrait 4’x8’ sign for outdoor placement in front of our communities & surrounding areas (example attached. We want something fresh that has less of a listing format)
i.These signs will be used for directional purposes in some instances
b.Content (along with contact info above):
2.Student Housing: Now Leasing!
ii.Office location: 1147 S. Division St (with arrow that can be edited)
iii.Logo: needs to be able to be switched out for the various community names
Aspects to focus on in all designs: Walking distance to SU, Single & Join Lease Options Available, Furnished/Unfurnished, Maintenance Free, Affordable Living