CameronLg got their new product packaging by running a design contest:
New sustainable sunscreen company needs surf style label
Check out CameronLg's Product packaging contest…
Cosmetics & Beauty
429 Lenox Ave
Description of the product
We are an eco-friendly sunscreen. This is an all natural plant cased product that doesn't use chemicals that could harm our bodies or the oceans. Requirements for label: Eco-conscious, biodegradable, all natural plant based sunscreen. Broad Spectrum SPF 30, Water Resistant for up to 80 minutes, UVA/UVB, Paraben Free
Description of the product target audience
We are marketing toward a younger active crowd, ages 22-45. Most of our clients are very eco-conscious and generally will spend more money on a sunscreen that will benefit the environment. Generally our audience will live on the coastline, and have an average to above average income level.
We are really marketing towards athletes that spend a lot of time outside. The vast majority of our clients live by the ocean, and are concerned about marine life. This is a sunscreen so there are FDA/OTC requirements for labeling. The active ingredient is zinc oxide. I would really love something that depicts marine life on the front of the bottle, maybe a whale fin as I have been told the K in our logo resembles a fin. We are looking for something a little more masculine and not too playful.
What to avoid
No stock images, no childish fonts, no pinks
Not yet. I'll provide those later.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
CameronLg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our product is usually used by women of all ages, but men love them too, middle class income. Upscale but approachable.
Mid-high income. Age 28-42. Natural supplement consumers. Enjoy active lifestyle, interested in health, well-being, outd
Target audience will be 100% Women. Age is 28+ who are serious about their hair care and mindful of toxic ingredients. W