Phenoh 7.4 is a new age hydration beverage. We currently have 3 Flavors, Mixed Berry, Green Melon, and Tropical Fruit. Our product is completely unique as we are the first plant-based, alkaline electrolyte hydration beverage. This product is backed by a bunch of complicated science supporting health and performance benefits. We want to demonstrate this without coming across as intimidating or medicinal. Our packaging is Tetra Pak, The Tetra Prisma 500ml with the Dream Cap.
I have created a summary of the brand that I want. This is about as simple as I can make it. I want to look at the label and feel drawn to the brand, intrigued to pick it up, learn more, and try it.
WHAT IS PHENOH:
Plant-Based Nutrients + Alkaline Minerals + Electrolyte Hydration
(This is what I want to come across to consumers first and foremost. I think that a graphic that represents this would be effective, but this is the challenge.
HOW SHOULD CONSUMERS FEEL WHEN THEY LOOK AT THE FRONT PANEL?
I want consumers to feel a positive attraction for Phenoh that reflects the product:
Plant-Based: Trustworthy, approachable, authentic, real
Alkaline Minerals: Intelligent, Innovative, superior, science-backed
Electrolyte Hydration: Active Lifestyle, dynamic, familiar
WHAT DO I WANT CONSUMERS TO TAKE AWAY FROM THE FRONT PANEL?
Phenoh is Healthier, More Effective Hydration, and it tastes great too.