Working with Impakto was a great experience - very good at communication and great response time. We thought they internalized the brief really well and came up with a logo solution for us that will be versatile and original. Would recommend and work with again!
Awesome person and work
I'm very pleased with eft's great design instincts and original work.
- Anastasia V.
Anastasia is doing great work for us on an ongoing project. Very good design feeling and always working on time!
How laure.bouguen started their product packaging journey
What colors do you want to see in your design?
What industry do you think your business is most related to?
The high oil (l'huile stupéfiante in French) is our flagship product. HO KARAN is a natural French brand of skincare products for men and women made from hemp seed oil (also called cannabis sativa oil). We are currently launching the brand and as you can see on our landing page we will launch our Kickstarter the 2nd of october: http://www.hokaran.com
We have starter the production of the primary packs, they won't change, but we are not satisfied with the outpack. We use this outpack for 4 products (the oil, the moisturizer, the eye contour and the wipes).
Description of the product target audience
We target men and women, from 25 to 45, interested in natural products and curious about cannabis sativa.
They know that it is a serious and expert product with therapeutic virtues.
They already take care of themselves.
They are used to buy online.
We target 3 countries :
I downloaded a file called "pack secondaire maquette plat" to give you all the information we need to put on the outpack (this is the outpack of the moisturizer but it's exactly the same kind of information than the high oil product).
It's a trial we made. The same that you can see behind the oil on the landing page. I also downloaded "pack secondaire 1" another trial we made but we are not satisfied either.
We think they are not technic enough, and not sensory enough.
We use hemp feeds oil to hydrate and detoxify the skin. We want to sublimate this active principle. We need to feel the oil and the water coming from the depth of the leaf, or bringing the leaf to live. It has to be beautiful, sensory, relaxing, nourrishing. It's about green beauty but technic. We want to feel this biotech mindset behind.
We like the shading from green to yellow, but it needs to more relaxing. The products soothes the skin.
What to avoid
We are not beatnik, herbalist, or into traditional natural cosmetic.
It has to be really modern, the cosmetic of the future. We are into a technic mindset not brown craft paper.