managementcP got their new product packaging by running a design contest:
Natural Skincare Brand needs New Organic Packaging Design
Check out managementcP's Product packaging contest…
Cosmetics & Beauty
eclát Organic Hand Moisturizer (Tube)
Description of the product
Please take a close look at our 2 zip files with all the brand & logo materials. "Nature-powered skincare." Pure, organic ingredients from nature to your skin in as few steps as possible -- that's our promise. We believe that natural is better in every sense of the word - healthier for your skin, more sustainable for the planet, and most importantly more effective in delivering the benefits you look for in high-end skincare products. And the closer our product is to its original source, the better. Eclát is exists for customers that also believe in the power of wholesome, natural ingredients. We are natural. We are organic. We believe modern synthetic methods are toxic and harmful. We believe in tradition. We only use a few select ingredients in our formula. We believe in purity - purity of ingredients, purity of skin, purity of intention. We care about the earth - now and in the future. We believe being environmentally friendly isn't just important - it's the only way to do business. We do NOT believe in testing on animals. We believe in renewable energy, and use it wherever we can in the manufacturing process. We believe in supporting our community through our charities, and back that up through our partnerships. We believe in nature & most importantly we believe in you. Our goal is simply to bring those two together -- nature & body -- to give you the skin, the hair, the health that you deserve.
Description of the product target audience
Our ideal customer is a mid-to-highly sophisticated and empowered woman who truly cares about what goes into the products she uses. She is a housewife or a successful professional (e.g. lawyer) that seeks to be at the top tier of the social hierarchy. Whether she likes it or not, she compares herself to others and knows that she's reached that top tier when she feels the prettiest and most successful. She strives for social validation and fears to be rejected. She believes the basics are not good enough for herand is constantly looking for the best, and will only take the best. CORE BELIEFS: She believes that she is physically capable of being beautiful and doesn't like that she feels has to wear makeup. She recognizes that she needs to take care of her body in order to be the prettiest, healthiest and best version of herself. To reach her potential she understands that natural is the best for her body (and the best for the earth). She firmly believes that the closer to the origin, the more natural it is -- and in her mind natural equals better. Only by taking the best and purest ingredients from nature, will she achieve that better version of herself. When? Our ideal customer already has a skin care routine -- probably morning and night. They use a series of our skincare products following a precise set of steps, from the comfort of their bathroom or home. Our ideal customer also carries our products around in their purse and bag to use throughout the day (especially when it comes to moisturizers).
A Tube, including label and tube design, both front and back.
What to avoid
Avoid feeling contained to the examples. Although we are going for the same "feeling", those are just some concepts we like. Let your creative power run! Avoid starting before seeing the two "eclat" folders with our logo and colors.
TBD -- see "Origins 1" example for dimension idea.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
managementcP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Woman from 25 years and older that likes to take of her look and appearance.
Women ages 16-60
Women aged 15-35 who use cosmetics regularly.
Women of all ages (predominantly 18-34 years) who are looking for a fast & convenient solution for their flyaways. Espec
FOR SKIN AND. HAIR
This product is targeted towards men 18-40.