A Brownie package,
The dimensions of the bag will be 4.25" wide by 5.25" tall. rectangular, ideally vertical (Portrait), would also like to see horizontal, foil lined, non BPA plastic pillow bags with a tear notch on the top, akin to the shape at Nanas Cookies (NOT THE DESIGN STYLE, JUST THE PACKAGING SHAPE/DIMENSIONS)
We really want the packaging design style to look/feel:
*Highest quality sourced ingredients
*Natural / Organic
*Design Conscious: have a style!
*Typography! Focus on this as it's an essential component to the hipster, aritisanal vibe,
Please use a Pen and Ink style as per our design suggestions We want ;
-Black Ink/dark sepia ink
-Colour: 1 block colour per product flavour
-Background: Natural/beige/brown/parchment look background. No white.. Must look Hipster, bright, but natural and organic as possible. See some of the other designs we posted for inspiration and ideas!
-Image of brownie
-One header (perhaps product name) in simple, sans serif font, some text in vintage/handwritten style font (must be legible)
-A sense of a design style period in the design! i.e. typewriter fonts, vintage styles and illustration, must cohesively fit a period or look.
-note, our branding colours need to change to be more natural adn stylish, and fit the brand ID above.. We are not sticking to the Vegan Bacon Packaging look, or our old bright white or green colours. softened, slightly muted, natural vibe. Please adapt pantones according to brand ID as above.
What must standout out:
*MADE WITH COCONUT OIL & COCONUT SUGAR
We really want the packaging to come across as natural as possible, with contours and illustration for a softness and feminine/nature/organic feel
See some of the other designs I posted above for inspiration! We are definitely not artists so we'd love to see some creative ideas
The back of the bag will have a nutritional panel, ingredients, "our story" section, social media widgets, and branding.
We have not yet written the text for the back of the bag "about us" section, when designing back you can leave a designated space for that.
The ingredients are: Gluten Free Flour Blend (Brown Rice Flour*, Arrowroot Powder*, White Rice Flour*) Cold Pressed Coconut Oil*, Evaporated Cane Juice*, Agave Nectar*, Cocoa Powder*, Vegan Chocolate Chips*, Sunflower Seeds*, Super Food Blend (Cacao*, Maca*, Lucuma*, Mesquite*) Flax*, Vanilla Extract*, Baking Powder, Himalayan Pink Sea Salt, Citric Acid, Xanthan Gum, Baking Soda (* = Certified Organic) -- You can use these ingredients across all 4 designs, we will need to make a couple minor ingredient tweaks after the winning design has been selected.
see rebbl drinks for idea of clearly focusing branding on main selling points (text) and composition