Stunning, stunning, stunning pictures. Thank you Nenad
- Reynaldo Tahan Zero
Designs were unique and modern. Great work!
Very happy with the results!
- nate X designs
Designer understood exactly what changes we wanted.
GREAT communication on project!
Excellent work from Derius.
How diego_bessa started their product packaging journey
Like: color coded and clean.
Don't like: the black.
Like: big letter, easy to know what the product is. clean.
Don't like: the black edges
Like: simple and clean.
Like: Beautiful and funtional
Like: nice colors. graphic elements identifying some attribute.
Like: it's been our design for the past 4 years
Don't like: It's time for a change. Too many colors and elements, kinda scrambled.
What colors do you want to see in your design?
Other color requirements
Our packaging is color coded by the Refractive Index for easy identification. Blue for 1.50, Green for 1.56, Pink for 1.59, Yellow for 1.61, Orange for 1.67. So it is better (but not imperative) to use only one color.
What industry do you think your business is most related to?
Lente Visão Simples 1.50 Anti Reflexo (Translation: Single Vision Lens 1.50 Anti Reflex)
Description of the product
We sell lenses for prescription glasses. These lenses have different attributes we need to specify on the packaging. I will list these attributes by importance:
1. Refractive Index – It’s a decimal number, in this case, 1.50. This is the most important element of the design. If the product was Ice Cream, this would be the flavor.
2. Coating – There are many coating treatments: Anti Reflex, Tintable, Hard Coating, etc. In this case it has Anti Reflex coating. It is a necessary but secondary attribute. Again, if this was Ice Cream it would be something like Sugarfree.
3. Type – There are many types of lenses, like: Single Vision, Bifocal, Trifocal and Progressive (or multifocal). In this case it’s Single Vision. This indicates what the product is, like “Ice Cream”, or “Frozen Yogurt” or “Sorbet”.
Description of the product target audience
The lenses will be used by people with eye conditions, but they will never see the packaging because they will receive the lenses fitted to the frames. Our customers are optic shops and optic labs that buy the lenses inside their packages, take them out of the packaging, fit them in the frames and deliver to the final user.
Lenses companies usually don't care about the packaging because the final user never sees them. But we, at Haytek, think it's important to have packages that please the eyes, so the optic shop buyers instinctively have a good impression of us and they tend to buy again.
We want a functional, minimalist design. It should be clear what the product is and what are its features. We encourage customers to create their own brands and sell our lenses as if it was theirs (white label). At the same time, they won't make their own packaging because they will throw it out anyway. So the packaging should identify the product as ours, but it's a good idea to make our logo not so big.
Our packaging is color coded by the Refractive Index for easy identification. Blue for 1.50, Green for 1.56, Pink for 1.59, Yellow for 1.61, Orange for 1.67. So it is better (but not imperative) to use only one color. The color must be on the edges where it can be seen when the lenses are put together for storage (refer to Attachment01). The packages are square envelopes, so they can be stored sideways or upside down.
If possible, we would like to incorporate some graphic element to the edge of the packaging to identify the Type when the lenses are storaged (refer to Attachment02).
The Refractive Index should be central and in big font.
The Type and Coating can be in smaller font and closer to the edges.