A new sports-nutrition brand with the focus on clean and high premium supplements.
Our supplements are firstly for male and athletes between 18–40.
We dont want to use the classic-bodybuilding-style (hyperbolic bodys, fruits, vegetables, macho-style, arms, fuel, explosion, red and black colours...) but esthetic, athletical and well defined bodys and a clean design with the aspects technical, energizing and confidential.
Brands/stuff, we do associate with our brands (by meaning of design-speech) are freeletics, singlespeed-bikes and audi-cars.
Women should also be addressed, but not as the first address.
Our idea is: Train hard. Gain smart.
Description of the product target audience
Our customers do bodybuilding, crossfit and bodyweight-training.
The package is a 500g-bag with a front and back-side.
The bag itself is white or black and will be covered with a label which will cover it fully (95%) except the zipper-region.
The design should be monochrome or only a few colours and minimal. Modern fonts should be used. There should be space for icons for quick infos (e.g. vegan, made in germany, GMO free).
The design should be redundant to use it for different products (whey, vegan) with only the need to change the product-specification and colour for differentation.
Space for Barcode, Ingredients, Disclaimer etc
What to avoid
No people on the bag, no photographics, no hyperbolic bodys, fruits, vegetables, macho-style, arms, fuel, explosion, red and black colours...
please no cursive/oblique writing...or effect-fonts
160 x 190 mm (Width x Height). The Zipper of the pouch is not covered with the label