Original Beef Jerky, Original Beef Bites, Bee Sting Beef Jerky
Description of the product
This is for a line of 3 different jerky products. They are grass-fed and all natural (all claims are shown on the labels above).
Description of the product target audience
Our target customer is health conscious and cares about quality food and the environment. We have many customers who are parents looking to provide their kids with healthy snacks or fitness enthusiasts looking for a protein packed but natural snack. Our customer base is generally of a mid-high income level and is well educated however we do have customers across the board.
These boxes are for shipping and display. The upper portion of the box above the perforated dieline will be ripped off after shipping so while I would like design on the whole box it is most important that the lower portion has the most design. The individual packages that will be in this box are packaged with the labels attached above so we absolutely need to stick with that look, feel, and imagery. As you can see when the box is opened for shelf display there is only a small lip in the front so the jerky bags will be the eye catching part in the front, this is really just to make the boxes look professional and have a little more eye appeal.
What to avoid
these boxes will be printed on kraft paper boxes, our jerky bags are kraft paper with black or maroon base color and color accents on the bee sting flavor so keep in mind this will be a kraft colored box and I would ideally prefer to keep the design to two colors
the overall box dimensions are 9x5.5x9
this is a similar style box to ours, obviously our front lip is much shorter but this is what the box would look like on the shelf once the top is removed