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How mergheryr started their product packaging journey
Who are you known as?
Kühne + Heitz
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
About the product:
Kühne + Heitz would like to launch a new private brand on the market for cheese products. Cheese such as cheddar cheese, mozzarella and much more. This brand will be sold to supermarkets, wholesalers, smaller vendors, restaurants and hotels. The cheese is vacuum packed in different sizes and we are looking for a label design featuring our brandname in a great font suitable for this product.
About the company:
Kühne + Heitz has been a worldwide, one stop, full service partner for food distribution companies since 1974. From our head office in the Netherlands and from our subsidiaries in Brazil, and the UK, we deliver our services and products to our customers in the following food sectors: industry, wholesale, foodservice and retail.
Our product portfolio consists of frozen and long-shelf-life food including; poultry, pork, beef, fish, french fries, vegetables, fruit products as well cheese and milk.
What inspires you and how do you envision the design for your business?
The assignment is to design a product label under the brand name JOY DAIRY.
The cheddar cheese of JOY DAIRY is packed in different sizes between 150g to 20 kg. They are vacuum packed and the product label will be fixed to the top. Design a product label is be bright, fresh and clean. Feel free to come up with a colorful design.
Regarding the brand name: the word ‘JOY’ has to stand out alone without the dairy bit standing out. The brand name design should contain the name and an icon (picture) as one whole. At the same time the name and picture could be separated from each other. It is important that the design should be bright, fresh and clean.
Target group: Retail industry (e.g. supermarket) & Hotel and catering industry (e.g. restaurant)