Credit Card Mockup snøbol™

Fashion

The color combination must express luxury. There are no more criteria.

WOWW, Inc.

snobol.com (the landing page will be opened when the card design is ready)

snøbol™

This is a life-changing credit card that will make users wealthy during ten or more years of using it. With every payment, the user saves and invests money in an aggressive growth fund. The card (and app) conveys to the user a more balanced Scandinavian attitude towards money (which is very different from the American consumer culture). The word snøbol means snowball in old Swedish. We classified our company here under "fashion" because, firstly, there was no "finance" category, and secondly, more importantly, this card has to act like a fashion accessory. The snøbol™ brand must create the same feeling as designer fashion brands, that the user wants to be a part of the story we tell and to be like the heroes presented in our ads (who cultivate a frugal mindset, while still feeling simple, luxurious, stylish). I'll add here MY PERSONAL IDEAS/CONCEPTS FOR DESIGN INSPIRATION: 1. SIGNATURE CONCEPT (see picture no. 1 attached to the brief) THALES is a card manufacturer - replace their brand with the word snøbol. The idea is that our users can add their own engraved signature here, or our AI will automatically generate a beautiful calligraphic signature for them (customer's choice). The card can be either black or white! The design of the card can remain exactly the same as in the picture, BUT the trick here is to make a special surface treatment - brushed matte - which we can use later in marketing. At the moment, the surface treatment of the designers of this competition is not as attractive as in this picture provided by the card manufacturer (THALES)! 2. EMBOSSED SNOWBALL CONCEPT (see picture no. 2 attached to the brief) The idea is to make a snowball embossed on the card, either full or empty inside. The snowball should be as asymmetrical as you can see in the picture. The font in the picture is completely arbitrary - you can use whatever you like. NB! Card can be either horizontal or vertical. 3. SNOWBALL PATTERN CONCEPT (See picture no. 3 attached to the brief) Sorry for the poor pictures. The idea is to create a pattern of snowballs in one way or another. You can also test a single large snowball, the surface treatment of the snowball is different from the card background! (snowball reflecting and background matte or snowball white glossy and background matte brushed gray for example) I see the greatest potential for embossed or emerging snowballs that would not be symmetrical! 4. ILLUMINATING LED SNOWBALL CONCEPT (See picture no. 4 attached to the brief) Different manufacturers can produce a card with a glowing logo. If we could have a gray or black card and make a white snowball glow (not symmetrically round) - that sounds like the best idea to me personally. The Glowing Snowball can be either full or empty (outer lines only). /Kristian

Typical users are average working young adults, Generation Z in the US metro areas.