Oscar H. got their new product packaging by running a design contest:
Create a package design for a big brand. Future opportunities available
Check out Oscar H.'s Product packaging contest…
Cosmetics & Beauty
Shampoo, Deodorant, Conditioner, Body Wash
Description of the product
Creating a line of cosmetic and beauty products. Start with body wash, shampoo, conditioner, deodorant and looking to do 2 things. 1) Looking for labels/design. 2) Looking for a unique bottle shape and design.
Description of the product target audience
It's for anyone, but at the moment I imagine its a brand that is geared more towards male. For people who love sports, want to gear this towards them. Everyday people, just fun or cool. The product will hopefully be placed in all major retailers in North America. It will go in the cosmetics area for body wash, shampoo, etc. The brand is a brand that is well known for tennis and some other sports, but no one would be willing to pick it up instead of a proctor and gamble product because the cross over from sports to cosmetic is not an easy one. It is your job to be able to make something very cool, to give a reason for the customer to pick it up in the store and say, 'hmmm I want to try this' A success for us is if a customer picks up the product and says hmm what is this. Even if it isn't purchased, it is a success if they pick it up just to say cool or wow.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Oscar H. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Women aged 15-35 who use cosmetics regularly.
Women of all ages (predominantly 18-34 years) who are looking for a fast & convenient solution for their flyaways. Espec
Professional Female, 100K income, 25-60. High net worth females.
Women over the age of 18 years in the USA. Typical age is over 28 yrs. Line carried by major retailers in the USA.
Mostly women and makeup artist
Males and females ages 18+ Location: USA