Your work and logo were unique from the outset. You did a great job, were very responsive to my requested changes and worked hard. I appreciate it very much. I am also glad we went through that little drama at the end because I was educated by it. Educated about the competitiveness of the designers and I also learned the one-line design is out there for all to see and Austin College has not used it yet. Thank you for your efforts. Your win is well-deserved!
one of the best designers out there! :)
Great communicator. Really understood our vision
Really appreciate the responsiveness to feedback, the iterations made a true difference.
How newdirectionfoods started their product packaging journey
Need a design for a pack of 4 - 4oz ice cream containers
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Revele Whipped Gelato
Revele Whipped Gelato
Description of the product
We’re launching a new line of low calorie gelatos. We wanted to solve the dilemma we felt in the ice cream aisle…there’s a frustrating dichotomy. Either you buy the indulgent ice creams (and have to resist eating too much of it) or you buy the low calorie stuff (that tastes low in calorie too). We wanted to raise the bar in the ice cream aisle.
Reasons to believe:
• We take premium gelato ingredients and whip them so it’s naturally lower in calories, fat, and sugar, but still full in flavor
• It’s up to 2/3 lower in calories, fat, and sugar vs the full fat alternatives. Each serving is: 90 calories or less, less than 4g of fat, less than 6g of sugar.
• We use real ingredients, like strawberries, chocolate, and caramel…not flavors made in a lab
• We don’t use artificial sweeteners or bloat inducing sugar alcohols like the other guys
Challenge: build awareness with ice cream consumers that there’s a great tasting lower calorie option
Insight: Choosing an ice cream feels like a compromise—either indulge and regret or resist and settle
Marketing Idea: More Gelato. Less Guilt.
Description of the product target audience
She is aspirational when it comes to fitness and diet. She wants to work out more and tries diets from time to time to achieve her weight goals. She views health as not just about weight but about self-care, and feeling good about oneself both in mind and body.
These are our current 16 oz paper tub design
These are some rough dimensions and competitive inspiration