tony tl got their new product packaging by running a design contest:
Create High End and Innovative Product Packaging for Northwest (US) Tactical Firearm Company.
Check out tony tl's Product packaging contest…
We are a leader in the tactical AR-15 firearms sector and are known for innovative and state of the art design and quality manufacturing. Our products are manufactured in the USA and made from the best materials. We focus mostly on AR-15 parts though are starting to get into complete firearm manufacturing. The Rainier Arms brand is has been around for a decade and is thought of as quality and “top of the line”. Our design department looks to form and function and ease of use to provide products that don’t alienate the novice client while satisfying the experts in our industries. Our target audience is 85% men and 15% women who want to personalize their firearms with the best design and highest quality parts. They are picky about what to put on their rifle and don’t mind paying a bit extra for the quality. Our clients are very demanding and expect the best, we need packaging that matches this audience expectation and is also easy and cost effective to manufacture. Our audience is accustomed to excellent service for our customers and have a loyal following. The industry as a whole has not done a lot in creative packaging (us included). We are not just looking to catch up though leapfrog what is out there. We also have a marketing company where we do marketing for 30+ clients. Many of our clients have asked if we do packaging design and it would be great to offer this service with a designer moving forward.
What's your vision?
For this contest we would like to complete the product packaging for 3 products. I have listed additional products below because it is VERY important our new look is universal and cohesive across our line. ** We will likely wish to work with the winning designer in a 1-to-1 project for additional, matching, packaging** Open to all styles but prefer an upscale look that speaks quality, innovation and state of the art while integrating in our current mountain brand. We’re also open to any material (ie wood, metal, paper). Many of our products are similar though variable characteristics (caliber, length, finish/color). We would like the design to incorporate some brilliant way to easily identify these characteristics by looking at the package. Think about packaging that isn't necessarily "throw-away." Something that the customer can re-use. Something that speaks to quality. PACKAGING DESIGN NEEDED FOR THIS CONTEST: 1. Packaging for Barrels – Packaging could be a box or tube design. They have the variable characteristics of length and caliber. Need to accommodate up to 5lbs Package Size (Approx.) = Length varies 7”-26” x 1.75” x 1.5” I would envision 3 package sizes to accommodate the 1) 7” – 12.5” (SBR) 2) 13.7” – 18” & 3) 20” – 26”. Add 1.5” in to the max size Product Example: See the array of barrels here: http://www.rainierarms.com/catalogsearch/result/index/?cat=157&limit=all&manufacturer=60&q=Rainier+Arms 2. Charging Handle (Avalanche) – Look for some really great packaging on this item. We just launch this revolutionary product in the industry. The unique feature of this product is having interchangeable handles. Would like to have the option of offering a second set of handles in the packaging Package Size (Approx.) = 8” x 4.5” x 1” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=34&manufacturer=60&q=Rainier+Arms 3. Misc Small Parts - Packaging could be a small box similar to the Gas Block or small bag. Package Size (Approx.) = 2.5” x 1.75” x 1.5” Product Example: http://www.rainierarms.com/rainier-arms-modified-trigger-guard-black ---------------------------------------------------------- OTHER PACKAGING IN OUR LINE/SOME POSSIBLY FOR FUTURE PROJECT 4. Packaging for Upper, Lower or Combo Upper/Lower – Package could accommodate 1 or both components Package Size (Approx.) = 11”x 4”-6.5”x 2” Product Example: Upper: http://www.rainierarms.com/rainier-arms-ultramatch-billet-upper-6583 Lower: http://www.rainierarms.com/rainier-arms-ultramatch-billet-ambi-lower-receiver-mod-3 Combo: http://www.rainierarms.com/rainier-arms-ultramatch-billet-upper-ambi-lower-combo-set-308 5. Muzzle Devices Package Size (Approx.) = 3.75” x 1.75” x 1.5” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=156&manufacturer=60&q=Rainier+Arms 6. Gas Block Package Size (Approx.) = 2.5” x 1.75” x 1.5” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=340&manufacturer=60&q=Rainier+Arms 7. Forearm/Rails – Packaging could be box or tube they are variable length (9” – 15.5”). Probably one size box to accomadate the longest size. Package Size (Approx.) = 17” x 3” x 2” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=159&manufacturer=60&q=Rainier+Arms 8. Forearm/Rails – Packaging could be box or tube they are variable length (9” – 15.5”). Probably one size box to accomadate the longest size. Package Size (Approx.) = 17” x 3” x 2” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=159&manufacturer=60&q=Rainier+Arms 9. Bolt Carrier Group Package Size (Approx.) = 8” x 3” x 2” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=160&manufacturer=60&q=Rainier+Arms 10. Bolt Carrier Group Package Size (Approx.) = 8” x 3” x 2” Product Example: http://www.rainierarms.com/catalogsearch/result/index/?cat=160&manufacturer=60&q=Rainier+Arms
The logos attached is in color, Our main colors are black, red and white. Feel free to use any variation as long as the packaging communicates HIGH END, QUALITY, INNOVATIVE, DEPENDABLE. Also included are some samples of other product’s packaging in our industry, inspiring packaging design and products that we currently brand on my Pinterest account: https://www.pinterest.com/bristol0699/
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tony tl collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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