We make dark chocolate bars from specially sourced cocoa beans. These beans have distinct flavors dependent upon the growing location, harvest year, fermentation and other preparation processes. They are much like a fine wine in that respect. The majority of our chocolates are in the 90% cocoa range (i.e. extremely dark).
We think extreme darks made with simple ingredients are the best. They are more decadent, have nuanced flavors, and a sense of time and place. We think people need to experience this.
We think of our product more like a fine wine, a scotch, a whisky, a microbrew, a cigar. As of now our consumers are aficionados and enthusiasts. But soon, like microbrew and whisky they will gain great popularity.
We sell at a high price point.
Target Audience includes: 25-55 years old, male and female, appreciation for finer things, adventurous and curious, wine lovers, cocktail lovers, throw dinner parties, social, go to wineries, do happy hours, try new restaurants, foodies, trendsetters, quality of quantity, fit, conscientious, chocolate enthusiasts.
Sales outlets: We'd like to sell our chocolate to wine bars, wineries, high end cocktail joints, enthusiast and specialty stores.
Essentially, we are high quality and low volume chocolatiers.