Bright, Beautiful, Bold! Help Design Pizza, Tortilla, Pasta Packages!

BellaVia

We make gluten free foods, including pizza, pasta, and tortillas. We are targeting primarily women ages 20-65. We also are targeting the gluten free market, which has a varied demographic. The milleanial demographic is large for us as well (20 somethings of both genders).

We want to design a pizza box approximately 12.5"x12.5"x1". We want there to be a "window" in the box for customers to see the actual pizza. We want this to be a bright, and eye-catching box, possibly with a white background to make the colors pop. We do not want an overly cluttered box. We want the logo to stand out, with possibly the logo design elements included in the packaging.

We also are looking to design a bag like those often seen in the tortilla aisle for our unfinished pizza crusts and tortillas. This packaging will be very similar for the two products, with simple changes between the two. This bag will be about 12" wide, and 14" tall. There needs to be room left at the top for a tear off portion as this will be a re-sealable bag. Again, for this bag we want it to be fairly clean, with white to make the colors pop.

Finally, we want a box that is approximately 6 x 8.5 x 1.5 inches. We want openings at the top and the bottom of the front side of the box to be able to see the product. We do want our logo and product information across the middle of the front of the package. Again, we want to colors and logo to pop out. We do not want an overly complicated design that will take away from the logo or the product.

We want there to be coherence among the 4 packages so that people will recognize the brand throughout the store.

Leave a space on the back for the nutrition panel, ingredient list, address, and upc. These will be added later.

In the bottom 1/3 of each package front, write " NET WT ##OZ (##g)"

Include the "Certified Gluten Free" logo on the front, and "Certified Gluten Free By: Gluten-Free Certification Organization (GFCO)" on back.

Also on the back of the packages, include the "BellaVia Story".