He went above and beyond to provide the most captivating info-graphics.
Amazing job as always!
Excellent amend responsiveness. Good communication. Top skills.
CobyStar is the best! Can’t do a graphics project for our company without CobyStar - timely, reliable, and creative!!
Chupavi is fantastic to work with every time. I've used him many times and won't use anyone else.
How daren_mesrobian started their product packaging journey
Very unique. Stands out. Colorful. Instantly identifiable as potatoes. I would be very likely to purchase these potatoes over any other bag of potatoes.
Cartoonish. Nice contrast. Probably doesn't convey a high-end product though.
Nice and clean. Product is visible. Possibly a little too modern/minimalistic, but not by much
Something about this just really draws me to it. I like the white on transparent look.
Fun. Unique. Interesting concept.
I love how the package morphs from opaque to transparent. No idea if this is doable, but it looks awesome.
I love how the window to see the product is incorporated into the design.
What colors do you want to see in your design?
Other color requirements
The grapes are a rich purple/almost black color. But that color doesn't necessarily have to be incorporated into the design. But if you are playing off of the grape/raisin color, it should be dark purple as opposed green.
What industry do you think your business is most related to?
Best. Raisins. Ever. The name can be with or without periods. There is no logo needed, but the name should blend in with the styling of the package. Very similar to how the potato bag design was done. Feel free to email me with any questions on this part..
Description of the product
We make a "premium" raisin that is unlike any other raisin that exists. It isn’t premium because it is a special color, or because it is the biggest raisin out there. It is premium because it does everything right. It’s black. It's plump. It’s not sticky. And it’s not too sweet. Nearly everybody that tries the raisin immediately remarks it was the best raisin they've ever had. Or that they HATE raisins, but didn't actually mind these. Either way - it's a win!
The raisin itself is a black seedless grape called the Maroo. These are from my family's vineyard in California. We may be the last vineyard left with these grapes planted. It is traditionally an eating grape, but we've found these grapes make PHENOMENAL raisins. We dehydrate the raisins instead of sun drying them to keep them at the perfect moisture, and then we give them just a bit of sunflower oil to give them an unmistakable sheen that also allows your hand to run through the raisins like they are marbles!
1. We’re trying to “convince” consumers that their expectation of a “raisin” as a boring, un-trendy, smashed, dry, sticky, overly-sweet snack is wrong.
2. We’re trying to convince consumers to buy/try a product they don’t think they want or need.
3. We’re trying to “create” a category that doesn’t exist: a premium raisin.
The CURRENT customer is probably either a parent of a school-age child (e.g. the little SunMaid snack packs), or somebody using it as an ingredient (e.g. cookies). I want to target consumers in their 20-40s that would eat it as a nutritious snack. It's like those Pringles commercials - you can't eat just one. Because it's not SOO sweet, you end up eating WAY too many.
The design needs convey WHY a consumer should try these raisins. It needs to pique their curiosity enough to try something they weren’t even looking to buy.
I want a FUN package. Seeing the raisins is KEY. People need to SEE how these raisins are different. And it needs to be something that would stand out to a mom seeing it on the shelf, but be fun enough that a kid would love it. But at the same time, the packaging/labeling needs to convey this is a SPECIAL product. An alternative approach - or maybe in addition - is to play off of the concept of how much some people HATE raisins.
These raisins are likely to be sold in 1-2 national chains - so there is the potential for SUBSTANTIAL visibility on this product.
What to avoid
I'm envisioning a design that is playful and colorful, and thus probably involves cartoons or hand-drawn elements. It needs to have a large part (at least 1/3) of the product visible. The product is not expensive (maybe $4 for a 12oz package), so the package cost cannot be prohibitive.
I would also avoid anything that conjures images of the dancing raisins, as I don't want to run into legal issues.
The package will hold either 12oz or 1lb of product. I'm open to different package styles. It doesn't have to be a stand-up pouch.