valhallanaturals got their new product label by running a design contest:
Re-create existing natural food brand new brand and new look
Check out valhallanaturals's Product label contest…
Fruit Powder and Vegetable Powders
Description of the product
These powders are created by procuring local produce from the farmers surplus, and manufactured into nutritious powders, which can be used in smoothies, sprinkle on yogurt, salads, and as a condiment. DIY food colours, makeup powders, and facial masks these powders are functional uses and very colourful.
Description of the product target audience
these powders are fun, healthy for everyone all ages, very functional foods in powder form, we basically re-purpose old produce into value added fruit and veg powders extending their shelf life from fresh to powders.
We like to start off with re-design for our fruit powders and vegetable powders, we use the same label for all our fruit powders but will distinguish each one with an area on the label to be used interchangeable for blueberry, raspberry and have a window on the bag to show the colour of the fruit powder. ** WE really want to encourage vibrant colours, of the Valhalla mountain range and its mountains, as we extend our lines with our herbs, fruits and vegetables that we are growing, and creating food innovation with high quality products we want to capture the essense of food innovation and science somehow in its design. We may consider having bags digitally printed with this image, rather than labels to put on a bag, we are flexible.
What to avoid
avoid all elements of the original label, no vector images the colours of the valhalla Naturals brand we are very flexible we would consider classic black and white, earthy tones, gray tones colours etc. the logo was recently designed, and comes in a multitude of colours and uses on our website.
Bag/pouch size = 6 X 11 label size = 4.75 X 5.5 "
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
valhallanaturals collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Farmers and seed companies both in Australia and globally. Gender - mainly male orientated Age - 30+