victor.wong.us got their new product label by running a design contest:
Lotion labels for the good of babies and mothers
Check out victor.wong.us's Product label contest…
Cosmetics & Beauty
Lotion jar labels
Description of the product
100% natural lotions. Strictly no chemicals. Made ingredients obvious. Made with love.
Description of the product target audience
Babies and Mothers Aged 20-40 Luxury market segment
We need to present a lotion jar label that can STAND OUT sharply on the shelves. For example, use of sharp yellow background. This will be the first label design for our 5 lotions series. The winning label should be able to distinguish from the other 4 products (eg contains a colour component or an image etc ), yet share a common design theme. Please keep this in mind. PS. Our jar body is transparent in dark amber colour, while jar cap will be in solid black colour with frosted finish (see attached)
What to avoid
avoid any musculin impression
Each jar will have two labels: 1) First label goes onto the jar body that has diameter 73mm. Max label height 28mm. Will leave you to decide the exact label dimension for best impression. 2) Second label goes onto the bottom of the jar. It has to be a circle with 37mm diameter.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
victor.wong.us collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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