Label design for a natural specialty drink - Veronica Sorrel Punch.

Veronica Sorrel

The Veronica Sorrel brand is introducing 2 beverages in the form of a punch and tea to the market; 100% natural sorrel and ginger. The spicy sorrel flavor is infused with ginger creating a flavor that refreshes the taste buds while invigorating the body and promoting good health. The current varieties on the market lack the wholesome robust natural flavor.

Target audience for this beverage are health-conscious consumers of age 23 and above. Consumers of this brand who are familiar with this taste will remember why they fell in love with the beverage. New consumers gets to embark on a journey that they will look forward to again and again. There is nothing forgettable about this beverage. We would like to emphasize the health and nutritional benefits of the ingredients - sorrel and ginger.

We're looking for eye-catching label design for 2 products - Veronica Sorrel Punch and Veronica Sorrel Tea. The labels need to look unique, yet have a common theme and compliment each other, while still clearly projecting the image of the larger Veronica Sorrel brand. New products will be added in the near future, so the design theme needs to be flexible for expansion. Please use the product logos to inspire your designs. We are looking for designers to be as creative as possible!

Deliverables (2 labels)
Product 1 - Veronica Sorrel Punch (Fat Free, Cholesterol Free, 0 Trans Fat, Low Calories)
Product 2 - Veronica Sorrel Tea (Fat Free, Cholesterol Free, 0 Trans Fat, 0 Calories)

Info that needs to appear on the Label:

1. Product logo

2.100% Natural Sorrel and Ginger

3. UPC code

4. QR code

5. Nutritional Information

6. http://www.veronicasorrel.com

7. Denjen Products LLC  PO Box 31474, Palm Beach Gardens, FL 33420

8.  Tagline: A refreshing beverage and powerful health stimulant of the Caribbean.

9.  SHAKE WELL. REFRIGERATE AFTER OPENING.

10. 10FL OZ (306g)

11. Ingredients: sorrel, water, ginger root, sugar, cloves.

12 Label Text: The aromatic sorrel (hibiscus sabdariffa) essence is infused with ginger creating a flavor that refreshes the taste buds while invigorating the body and promoting good health. 

Attachments
1. 10oz bottle image
2. Label Template specs
3. Logo
4. UPC code
5. Nutritional Information
6. Examples of label design we like
7. Sorrel images
8. QR code

LINK to sample Sorrel Images

https://www.google.com/search?q=sor…3#q=sorrel

IMPORTANT

1. The label design, needs to be a marketing piece in it's own right, with vivid colors and great design - making the products standout from others on the shelve. See attached examples of bottle label design that we would like to emulate.

2. All of our product bottles are clear with gold caps. (Image provided)

3. Finished art files to be submitted in Adobe Illustrator vector files, as well as a .jpg, .png. Please be sure to include any fonts etc, used as well in the project so that we have all the appropriate source files to edit this label at any time in the future. Our preference would be to keep working with the selected designer on a long-term basis, as more products are going to be launched soon.

4. Please use either royalty free images or your owned images for the design work. All designs should be high resolution.

5. UPC's for each product would be provided to the winner designer. We have provided one UPC for the Veronica Sorrel Punch and the same can be used as a placeholder UPC until the design is finalized.

6. Please use the same Veronika Sorrel Logo for both products . Final logos will be provided to the winner designer.