SNutrition got their new product label by running a design contest:
Label for Bio Superfood Protein
Check out SNutrition's Product label contest…
Other color requirements
SEBA Nutrition UG (haftungsbeschränkt)
BIO SUPERFOOD PROTEIN
Description of the product
It is my 1st product, a vegan organic protein powder with superfoods and cocoa/chocolate taste. I want the product to combine the characteristics of naturalness, sustainability (as good as possible for me), health and (nevertheless) good taste. Most commercial protein powders do not have any of these properties (except perhaps good taste). In addition, for each unit sold, part of the money is donated to an organization, which uses it to plant trees. 1 product = 1 tree. The powder consists (almost) purely of organic raw materials: Pea protein, rice protein, pumpkin seed protein and chia seed protein. It also contains cocoa and coconut flower sugar.
Description of the product target audience
Ca. 70% of the target group is female, therefore the design should be more female. Age of the target group: 16-35 years. Net income 1700-3000 euro per month. The consumer pays attention to his health.
Hello i had to extended this competition, because I did not got enough designs. Feel free to join! The design should be modern, structured, little playful and more female (with a font and the requested symbols you can achieve that). A little more loud. And it should stand for quality and luxury. In the appendix are the texts for the front and back. For the front i would like symbols (as in the appendix described) - central point of these should be the "1 Box = 1 Baum". Make this symbol bigger or more conspicuous. Ingredients of the product: pea protein, rice protein, pumpkin seed protein, chia seed protein, cocoa and coconut flower sugar) Maybe u use some of the ingredients in the background like "https://www.shutterstock.com/image-vector/pea-hand-drawn-vector-illustration-isolated-630743678?studio=1" Or in colour, than really discreet as the sunwarrior protein (in the appendix). feel free to make some drafts You can use Stockpictures on shutterstock, maximum 5.
What to avoid
overloading the front
The label is placed on a cardboard can (99 mm inner diameter, 220 mm body length) with a filling quantity of 600 grams. Dimensions are as graphic in the appendix. „Begrenzung für Drucküberfüllung des Hintergrunds" (blue dotted line) is the area the design should reach into, because it might still be partly visible on the can - but texts and important picture elements should not be there.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
SNutrition collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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